These are the designers who changed the way graphic design is seen in the contemporary world. They are the mavericks, the thinkers, and the people who have made a difference in design.
1. Chip Kidd
He spent 30 years of his life designing books and was one of the people who contributed to the birth of a revolution in the art of book design in America. “That’s right, BOOK. You know, those are paperbacks with ink on the pages. You cannot turn it off by pressing a switch. Tell your kids so.” He shared.
The job he really wanted to do was as a graphic designer at one of New York’s major design firms. But when he arrived in New York, in the fall of 1986, he went to a series of interviews, however, he received the only job as an assistant to the Graphic Director at Alfred A. Knopf – a publishing house. “I had absolutely no idea what I was going to be involved in, but it wasn’t long before I started to understand what my job was. My job is to ask this question: “What do stories look like?” Because that’s how Knopf works. It’s a factory of stories, one of the most amazing in the world. We bring stories to everyone. Stories can be anything, some of which are real.
2. Rob Janoff
Rob Janoff is a graphic designer specializing in logo design and identity creation, print advertising and television advertising. He is perhaps best known for creating the Apple logo.
In 1977, he worked for Regis McKenna as an art director and was commissioned to design the logo for Apple Computer, creating an apple with a bite mark on it. He also created advertisements and other printed materials for Apple. Later, he also did design work for both IBM and Intel.
3. Peter Saville
Peter Saville is an English art director and graphic designer known for the record cases he designed for Factory Records while serving as the company’s art director in the 1990s. 1980. In 2004 he was creative director for Manchester City and in 2010 he designed the home uniform for this football club.
His portfolio page includes carefully curated entries of record cases, covers or packaging spanning from 1978 to 2016. Influenced by neoclassicalism and postmodern architecture, his work. His work was described by The Guardians as combining “precise elegance with an extraordinary ability to identify images that capture the moment”. In a digital age, when album covers Virtually non-existent, Saville’s vast portfolio sparkles as design, art and music blend together and they’re truly pushing their limits. Anyone who wants to rise above their mediocrity as a designer and create something truly groundbreaking will succeed.
4. Michael Bierut
There aren’t many more respected design agencies than Pentagram – and being a partner is one of the ultimate design awards. Designer and educator Bierut has been a partner for 27 years and has won hundreds of design awards (he also worked permanently at MoMA). Before Pentagram, Bierut worked for 10 years at Vignelli Associates.
Designer Pentagram’s projects include identity and branding for Benetton, New York Jets, Walt Disney, and design for Billboard magazine. This is, of course, just a small piece of his sprawling portfolio. Bierut is also a senior critic of graphic design at the Yale School of Art. See Monograph – How To – published in 2015.
5. Massimo Vignelli
Massimo Vignelli is an Italian designer who has worked in a number of different fields, from homeware packaging design, advertising, identity, industrial to interior and exterior architectural design. Vignelli’s hallmark is: “If you can design one thing, you can design everything,” and this is clearly reflected in the scope of his work.
Vignelli is considered a solid worker in the modern tradition, and focuses on simplicity through the use of basic geometric forms in all of his work.
As one of the most influential designers of the last century, Vignelli has won most of the industry’s most prestigious awards, including the AIGA Gold Medal (1983, with Lella), the design award of First President (Ronald Reagan – 1985), Gold Medal for Design by National Art Clubs (2004), and Lifetime Achievement Award from National Design Cooper Hewitt Museum (2005).
Vignelli became aware of design as a teenager, after visiting his mother’s interior designer friend’s house. He never thought that almost everything around was formed from people’s dreams, and became captivated by the idea of design. He started reading all the design books and magazines and sketching out ideas for furniture for his room.
At the age of 16, he began to study and work in the offices of a local architect. The school of design did not exist at the time, he left Italy at the age of 18 to study architecture at the Politecnico di Milano, then the Universitàdi Architettura in Venice.
1957-1960, he visited the US for a training course, and returned to New York in 1966 to start the company Unimark International and it quickly became one of the largest design firms in the world in terms of design. scope of influence and number of personnel. During this time Vignelli designed iconic signs and 1970-80s maps for the New York City subway system. Vignelli created the signage and search systems for Metro DC and suggested it be named “Metro” like many other city subways. Its original name was a jumble of different countries and shipping groups.
6. Jonathan Barnbrook
Barnbrook is a famous graphic designer, he is known for his unique designs and knack for satirizing aspects of society including law, politics, banking through his works. For him, “anger from within is the answer to all the injustices in this world.” He has stated his strong ambition is to “use design as a weapon for social change”.
He founded his own design studio, Barnbrook Design (now Barnbrook) in 1990. In 2010, he released the hugely successful typeface “Mason” (originally “Manson”). , widely released by Emigre and became one of the first “customers” of The Museum of Modern Art, New York. In addition, his stone carvings are on permanent display in the collection of 20th-century objects at the Victoria & Albert Museum. In 1997, he founded his own font company called VirusFonts, launching a series of popular fonts such as “Bastard” and “Tourette.”
He believes that design shapes the environment, changing the way we perceive everything around us. He believes that “design can change the world when it serves the right people and hits the mark.” He signed “First Things First 2000,” published in 1999, signed by graphic designers, students, and photographers who want to reverse the order of priorities in graphic design. commonly used graphics.
7. Kate Moross
Kate Moross is a creative illustrator based in London, known for her illustrative skills in holograms, typography and music.
8. Carolyn Davidson
There aren’t many more globally recognized logos than Nike’s iconic craze. Those are often the simplest ideas, and the Nike branding proves it.
Graphic designer Carolyn Davidson designed the logo while a student at the University of Portland in 1971 and was paid $35 by Nike founder Phil Knight (Knight had met Davidson in an accounting class he was taking. are teaching).
