Guidelines for artwork titles and keywords

Artwork titles

The title is the most important element of any artwork. It should uniquely highlight the features of the artwork in a detailed and descriptive way. A title is typically a short sentence or phrase—not just a list of disconnected words.

Title structure

Follow this simple rule when naming artwork titles:

Main Part + Style + (Usage Scenario + Time)

• Main Part + Style: These are mandatory elements in every artwork title.
• Usage Scenario + Time: Optional complementary elements that may be included when relevant.

For template designs, include the category in the title to help customers easily identify the type of design.

Structure for Template Titles:
Main Part + Style + Category + (Usage Scenario + Time)

Examples of Good Titles:

• "Halloween party in hand-drawn style with dancing skeletons in black"
• "Colorful festive poster for the Mexican Day of the Dead (Día de Muertos)"

Examples of Incorrect Titles:

• "Halloween party" (too short and general, lacks details)
• "Halloween Skeleton Halloween party Halloween design" (too repetitive)
• "Halloween party! Dancing skeletons, with some decorations ~" (contains special characters)\

Artwork keywords

Like titles, keywords must be specific and descriptive. Keywords provide additional details about the artwork, such as its purpose, style, or elements. They should not be redundant and must expand on the title by introducing vocabulary that isn’t already included.

How to write keywords:

• Use detailed and specific words to describe the artwork’s main subject, style, usage scenario, and time.
• Add associative terms related to the artwork’s features or purpose.
• Include at least 3 keywords (up to 20).

Recommended vocabulary categories:

1. Subject Words: Prominent themes, elements, or festivals (e.g., Spring Festival, Christmas, apples).
2. Style: Examples: vintage, cartoon, three-dimensional.
3. Usage Scenario:
   • Industry: Education, healthcare, finance.
   • Purpose: Wedding, birthday, restaurant promotion.
4. Colors: Mention only if prominent (e.g., red, blue).
5. Additional Labels: Highlight prominent elements, categories, or expansion terms.

Examples of good titles and keywords:

Example 1:

• Title: Halloween party in hand-drawn style with dancing skeletons in black
• Keywords: holiday, Halloween, party, happy, card, illustration, celebration, greeting, horror, scary, trick, October, hand-drawn, spooky

Example 2:

• Title: Colorful festive poster for the Mexican Day of the Dead (Día de Muertos)
• Keywords: Mexican day, celebration, vector, Mexico, party, skull, holiday, dead, flower, illustration, Muertos, skeleton, colorful, festival, Latin, poster, design

Rules for titles and keywords

Aspect	Titles	Keywords
Word/Character Count	30 to 90 characters	3 to 20 words
Format	Sentence or long phrase	Words or short phrases
Content	Cannot include the contributor’s name, links, social media, or inappropriate terms	Cannot include the contributor’s name, links, social media, or inappropriate terms
Special Characters	Avoid symbols like underscores (_) or commas (,)	Avoid symbols like underscores (_) or commas (,)
Language	English only	English only

Words to avoid in titles and keywords

To maintain professionalism and relevance, avoid using the following terms in your titles and keywords: Design, Graphics, Vector, Elements, Download, Artwork, Free, HD, PSD, Image, Clipart, Photograph, Product Design, Adobe Photoshop, Text

By following these guidelines, you’ll create engaging and discoverable titles and keywords for your artworks, ensuring a better experience for your audience and improving your visibility.